What began with an open letter to garner support for the idea that content creators should own and control their digital identities, led to the development of a Web3-native social network powered by non-fungible tokens (NFTs).
In a Twitter Spaces conversation the company hosted this week, Stani Kulechov, CEO and founder of Aave, outlined the mission behind Lens Protocol.
"We wanted to build a social media protocol, or essentially a social graph, and make those profiles on-chain, following on-chain relationships and creating a form of permissionless content distribution between a creator and an audience."
Kulechov and his team of developers have investigated the problems of current social media platforms. According to one of the developers, known as "Zer0dots" on Twitter, "We are people. We are not products.
We are not numbers or data points." It refers to the content of users' feeds, whether it is a photo on Instagram or a tweet, which Meta or Twitter can sell as data to corporations. He described how Lens Protocol wants to move from "users being the products" to giving creators enough ownership to choose how their content is distributed.
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