Esport brand Fnatic announced their membership program with NFT called The Keys of Fnatic, with the goal according to them, company that already operates as a partner of the brand.
to be close to their fans by allowing them the opportunity to attend private digital and physical events, get discounts, and meet or greet with Fnatic's rosters of creators and pro players.
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Sam Mathews, CEO of Fnatic, highlighted the importance of the community and pointed to it as one of the drivers for launching the new NFT initiative.
It's no secret that for any esports organization worth its salt and brands in general, the community is everything. The fans power our progression and we couldn't exist without them.
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