82% of the Chilean community currently invests in cryptocurrencies and 66% have no knowledge about it
May be subject to significant restrictions as many of the large search and social digital marketing platforms such as Facebook and Google, which typically drive over 50% of conversions, have a Comprehensive process for approving advertisers promoting cryptocurrency related apps.
An example of this is the request for licenses to operate in cryptocurrencies or digital currencies, depending on the country's regulations. Twitter is one of the few platforms that have a less restrictive policy.
Prepared a report that consists of giving an analytical look at the growing panorama of crypto apps in the Latin American and European region, with special emphasis on the development of the most relevant markets such as Spain, Turkey and the United Kingdom. The report states that the Latin region registered a 182% growth in app downloads related to cryptocurrencies, between the fourth quarter of 2020 and the same quarter of 2021.
The media technology company Entravision together with Apptopia
Regulatory restrictions on the advertising of crypto applications also make the informative approach more attractive: several important players in the cryptocurrency sector, in particular exchanges, have invested mainly in educational courses and campaigns about the world of cryptocurrencies for consumers and investors.
The communications of crypto apps require emphasizing the informative or educational point of view to publicize the operation and crypto technology, especially when considering it an investment space, considers the investigation.
Latin American countries are fertile ground for this type of new asset, explains the report, due to the economic vicissitudes that usually occur. Regarding marketing for Crypto Apps
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