The Hotel Riu España has taken an innovative step in its corporate strategy by recreating its meeting rooms in the metaverse, an online virtual world where users can interact with a computer-generated environment.
This hotel, owned by the Riu Hotels & Resorts chain, has decided to adopt metaverse technology to attract customers and offer a unique and different experience. Through the Metaverse platform, users can access virtual recreations of the Hotel Riu España's meeting rooms, which have been designed to mimic their original style and decoration.
The RIU project in the metaverse continues to grow. After presenting the Riu Plaza España hotel in June with an accurate reproduction of all the heritage elements of the lobby, the spectacular terrace with its 360º views of Madrid, and the presidential suite, now the hotel chain has created the digital twin of the most emblematic meeting rooms of the hotel. In addition, it has recreated different configurations so that visitors can see setups for all kinds of events, like those that are held in the hotel daily.
The chain has recreated the third floor of the building with its five rooms. These include the Princess Room, which features a large U-shaped table perfect for hosting meetings, the Columbus Room, with a school-style setup featuring rectangular tables facing a wide stage, and the Retiro Room, which has a theater setup with chairs facing a screen.
This hotel is a pioneer in choosing the metaverse as a technology for attracting customers. The hotel's team provided seven virtual reality glasses for all attendees to visit the hotel in the metaverse. Thanks to this, nearly 100 people passed by the corner to not miss the immersive experience. The Hotel Riu España's adoption of the metaverse technology shows how the hospitality industry is embracing new technological advancements to offer unique experiences to its customers.
Hotel Riu España Metaverse Technology Corporate Strategy Virtual Reality Immersive Experience Hospitality Industry Unique Customer Experience Meeting Rooms Chain Hotel Decoration
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