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In an announcement made Tuesday, Coinbase said it would become the exclusive partner cryptocurrency platform of the National Basketball Association, or NBA, National Women's Basketball Association, NBA G League, NBA 2K League and USA Basketball as part. of a multi-year sponsorship agreement.
According to the NBA, Coinbase will create "unique content, innovations, activities and experiences" for basketball fans to learn about the cryptocurrency space, in addition to being a partner in the WNBA History Commissioner's Cup, exhibition tours of the USA Basketball men's and women's national teams and the NBA G League Ignite.
Coinbase Chief Marketing Officer Kate Rouch said the partnership would involve "interactive experiences to engage with the amazing NBA and WNBA community and athletes around the world." The announcement comes as the NBA prepares to kick off its 21-22 season, which marks the association's 75th anniversary.
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